Executive Management

Meet the Ad Pages Companies Executive team…

Bill Squiric

Founder & President

Bill Squiric is the Founder and current President of Ad Pages Companies. He started the first company in 1988 with zero employees, zero capital and zero customers. Ad Pages did have, however, a wonderful idea to offer direct mail coupons within a magazine format. The goal was to create a magazine so attractive and so filled with usable coupons that readers would notice it in the mailbox and then value it enough to keep it around the house for constant use. The concept has worked exceptionally well. Now, 23 years later, Ad Pages Magazine is mailing over 16 million magazines throughout 60+ individual DFW, Austin, & St. Louis communities and suburban markets every year.

In addition to Ad Pages Magazine, Bill oversees several related ventures under the Ad Pages Companies umbrella- APdailydeals.com, The Finishing & Mailing Center, Truth Advertising, The Direct Mail Agency, & Ad Pages Printing.

Aaron Dolton

Vice President of Online

Aaron Dolton is responsible for all things digital for Ad Pages Companies. He has a 15+ year history of Interactive Marketing and Sales Operations in companies ranging from boot-strapped start-ups, to venture-backed companies, to Fortune 500 public organizations. Aaron launched and manages day-to-day operations of Ad Pages newest advertising venture – APdailydeals.com. This newest division has increased Ad Pages ability to reach new consumer markets online. In addition to leading new digital advertising ventures for the company, Aaron is responsible for all technology enhancements that lead to increased productivity and improved operations.

John Squiric

Vice President of Operations

John Squiric is responsible for day-to-day management of Ad Pages Companies additional print ventures. As VP of Operations for Ad Pages Printing,  Truth Advertising, and The Direct Mail Agency, John oversees operations of all direct mail activities. With a X year history of direct mail sales and marketing experience, John has been able to grow these Ad Pages divisions into self-reliant operations that share only administrative functions with the parent companies.

Beth Roddy

Vice President of Sales – Ad Pages Magazine

Beth Roddy is responsible for day-to-day sales operations and revenue generation for Ad Pages Magazine. She has been growing advertising sales organizations for more than 25 years, including executive management roles with Harte-Hanks/Scripps Newspapers, Center Concepts, and the Dallas Times Herald. Beth feels that “the customer is the reason we are here and if we help them grow their business and succeed, then our business will be successful as well”. Beth oversees an advertising sales and support team of more than 40 Account Executives and Support personnel across multiple markets.

Robyn Hafer

Art Director

Robyn Hafer is responsible for Art Direction for all divisions of  Ad Pages Companies. She manages a large team of production artists responsible for producing over 1000 magazine ads, and 100′s of direct mail campaigns in multiple markets on a monthly basis. With a X year history of artistic endeavors, Robyn has helped countless companies grow their businesses though expert visual communication and ad development.